It’s Time To Take Women’s Buying Power Seriously In Cannabis

The feminine point of view has commanded 2023. Summer tours from Beyonce and Taylor Swift “unleashed the spending power” of women and created an “economic tsunami” of value in each city they visited. Barbie smashed the box office earning over $700 million in its opening week, $1.2 billion worldwide, and becoming the single highest-grossing Warner Brothers film of all time. Weed industry data echoes this sentiment. The power of female cannabis consumers is on the…